Children’s Book Promotion Ideas
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Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
Networking is invaluable in the book world. Attend literary festivals or genre-specific conferences to meet readers, authors, and industry professionals. If none are nearby, consider hosting your own local event to build community.
Book Promotion Ideas for Authors
137. Conduct virtual or in-person workshops. Educate your readership (and potential readership) through writers’ workshops. You can form a closer bond with participants and talk with them about your book.
124. Plan a sequel or related book to keep the momentum. Even if it’s going to take you three years to write, announce that you are writing your next book. Then, down the line, drop the title, then a quick paragraph excerpt. Keep the excitement going.
So marketing is ongoing. It includes your author platform, your book covers and descriptions and reviews, your email lists and associated funnels, your digital and physical assets like banners, ads, bookmarks, and postcards. You might refresh your marketing look and feel, periodically, and you’re always tweaking here and there, but essentially the marketing keeps on rolling along, taking in each new book within an author brand that expands and refines.
137. Conduct virtual or in-person workshops. Educate your readership (and potential readership) through writers’ workshops. You can form a closer bond with participants and talk with them about your book.
124. Plan a sequel or related book to keep the momentum. Even if it’s going to take you three years to write, announce that you are writing your next book. Then, down the line, drop the title, then a quick paragraph excerpt. Keep the excitement going.
Book Promotion Ideas
If you’re a better speaker than a blog post writer, you can also offer yourself up as a podcast guest. Just make sure, as always, that any podcasts you’re on are relevant to your audience. For example, if you’ve written a book about DIY home improvement, don’t pitch yourself to a podcast about the most swoonworthy couples in Jane Austen’s novels; find a lifestyle or life hacks podcast instead.
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Outdoor readings can be a fun substitute for bookstore readings. Get some basic business cards made that showcase your book and your website (and social channels) and distribute those to people who attend your outdoor book readings – or you could have a stack of books ready for sale on the spot! This works for fiction and non-fiction books, but it’s especially fun for children’s books. Kids are just itching to get outside these days, and their parents are too! You can even dress up in a costume that fits the story to get attention.